Alexander Boris de Pfeffel Johnson is a charlatan - right down to his name.
Our new prime minister thrives off his reputation as a bumbling, hapless rogue. But this is the man who called gay men "bumboys", who referred to black people as "piccaninnies", and who said Muslim women look like "letterboxes".
It's time to stop trivialising this dangerously offensive politician, starting with his name. It might sound like a minor detail, but it speaks to every falsehood and every charade he's ever stood behind.
So call him "Johnson", or "Alex", or "racist" - just not the nickname that masks who he really is.